Directive: To create a launch campaign to introduce Luca, highlighting its’ natural sustainable materials and versatile style.

Execution: To speak to the handcrafted, natural construction of the shoe, we partnered with Ido Yoshimoto, an artist who uses reclaimed wood to make beautifully natural furniture, sculptures, and installations. To unify the lifestyle and studio expressions, we brought a few of Ido’s pieces in studio to create a rich, warm color palette that complemented the shoes’ natural leather and lactae havea materials.

Additionally, we launched with an interview with Ido Yoshimoto discussing his connection to the land he grew up on and how that influences his work today.

Role: Art Director, On-location Photographer
Producer: Duncan Lowe
Stylist: Margaret Williamson Bechtold
Studio Photographer: Johnny Pfarr
Retoucher: Ryan Murray
Graphic Designer: Bre Vick
Editor: Arlo Crawford