Directive: For Spring/Summer 2020, Wellen released an all-new line of hemp shirting. We were tasked with communicating the casual, easy-wearing across email, social, and e-commerce channels.

Strategy: To introduce hemp as a material, we wanted to show it as a sustainable, natural, and hyper-breathable fabric that should serve as a go-to summer staple.

Role: Art Director, Photographer
Creative Director: Danny Segal
Producer: Dane Vaughn
Stylist (Lifestyle): Stephen Candelino
Studio Photographer: Johnny Pfarr
Stylist (Studio): Rachel Darey