Forty Five is a T-shirt brand born from the Forty Five Record, the industry-changing record format that gave rise to the single. To launch the brand, we anchored the visual identity in music, and profiled various music-related folks for a supporting content series called Liner Notes, complete with Medium Format film portraits. Of note, this was all done in various stages of COVID, requiring creative solutions while abiding by safety standards.

CD: Danny Segal
Branding: Noah Charnow
Art Direction: Jeff Masamori
Styling/Production: Dane Vaughn